Bastion signs Clemenger’s Anna Cherry to lead media offering

June 16, 2025 11:04

Bastion has nabbed Clemenger BBDO’s chief media officer, Anna Cherry, to lead its recently-launched media offering.

Bastion Media officially launched in December last year, spearheaded by CEO and seasoned media agency talent Cheuk Chiang. It launched with Kellanova — parent company of Kellogg’s — as its foundational client across ANZ. Bastion also holds Kellanova’s creative account across ANZ.

It was designed to reflect the independent agency’s commitment to integrating media into its creative model. Chiang previously described it as a “transformational step that fundamentally changes how we deliver strong client solutions”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.