‘We’re here to be a true partner’: Bastion announces new media offering

Indie full-service agency Bastion has officially launched a new media offering, and has tapped Kellanova to be its founding client.

A business move spearheaded by Bastion ANZ’s chief executive officer (CEO), Cheuk Chiang, the agency’s media offering is designed to bolster its creative, social, tech and data, insights, experiential, artificial intelligence, influencer and strategy services with media buying and planning capabilities to improve return on investment.

With the offering’s launch, the agency believes that it will better support brands with media solutions and strategies that leverage “more of a predictive data and insight-led approach”.