Battle of Media: Rounds 1 & 2 Cinema and Outdoor Advertising win
The hotly-contested Mumbrella360 Battle of the Media kicked off this morning with ‘prostitution’ and ‘love’ both used as weapons in the contest for media supremacy.
The first and second rounds saw outdoor advertising defeat online, and cinema defeat direct mail as the mediums went head to head in the main auditorium of the Hilton Hotel.
Richard Herring, CEO of APN Outdoor and chairman of the Outdoor Media Association, was the first to present his case opening with a comparison between outdoor advertising and prostitution.
He followed this with an tongue-in-cheek attack on online advertising, describing its main purpose as an “interruption” of people browsing the web.
2nd year in a row that the IAB rep has been beaten – last year Damian Keogh soundly beat Paul Fisher, maybe it would be better if Online was represented by someone from the industry proper?
Not being a hater, just sayin…it’s been a while since the IAB was representative of the online community in Oz….
Another year online is bounced out in the first round – unfortunate but not unexpected given the representatives.
Cinema wins again – although at the iMax yesterday there were no brand ads, just local restaurants with cheesy, cheap films of their food and smiling guests.
It felt like the $ had definitely moved on.