Bauer Media looks to News Corp for new sales director, hiring Fiorella Di Santo

February 18, 2016 10:08

Di Santo to replace Kendall

Troubled magazine publisher Bauer Media has for the second time in a row selected a former News Corp Australia sales boss to head its sales operations.

Bauer today appointed Fiorella Di Santo, who left News in March last year, to replace Tony Kendall as its sales director.

Kendall, himself a former News sales boss, jumped ship last year to be the new CEO of the Australian Radio Network.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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5 COMMENTS

Pete from Sydney 18 Feb 16

Hey Fiorella congratulations, good to see you’ve climbed back on that horse again!!

Knew you had talent even in the early days of the Herald Sun…you did have some exceptional workmates though

Don’t forget the yoga

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Vincenzo 18 Feb 16

Congratulations FDS!!! Bringing Classy back…!

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MJ 19 Feb 16

A bit like escaping the Titanic by scoring a ride on the Hindenburg

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PW 19 Feb 16

LOL @ comment 3. Perhaps you don’t even work in media. But if you do, how about wishing your colleagues well and recognising that fresh, new management can have a great effect on business. Nice hire Bauer! And good luck to them.

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Cathy 29 Feb 16

Lucky Bauer – Fiorella you’re the best! Watch everyone angle to work at Bauer now!

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