Bauer Media celebrates launch of Syrup with Gen Z research

June 9, 2020 3:43

Bauer Media has launched its Gen Z platform Syrup, a digitally-led fashion, beauty and culture brand, with new research into the demographic it aims to serve.

The Offscript research has found 14-24-year-olds, or Generation Z, are more considered than previous generations and highlighted the points brands should hit to market to them.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Anna Preston Bauer Media Generation Z Mahalia Chang publishing Syrup The Lab

1 COMMENTS

PS 10 Jun 20

Good to see a Gen-Z platform focus on real life issues and concerns, rather than just making memes about The Voice or something. Whatever happened to Punkee and Pez anyway?
As with any of these platforms though, will be interesting to see whether they’re actually effective in building an audience of their target generation.

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