Bauer Media dives into music streaming space with Cleo branded channel on Guvera platform
Bauer Media has teamed up with music streaming service Guvera to launch the Cleo Guvera channel.
Speaking to Mumbrella Natalie Bettini, general manager of marketing at Bauer Media, said Guvera approached Bauer Media with the concept as “they were looking to engage with a publisher to get some premium content on the platform”.
Bettini explained the Cleo Guvera channel links through to the Cleo site, with Cleo also producing some bespoke content for them.
“It’s perfect timing to have this partnership because Cleo Bachelor voting has just gone live. We got all the bachelors to pick their favourite stripper song because of our partnership with Magic Mike XXL,” she said.
So did the reporter ask whether this was either an all or in part contra deal? The banner ads everywhere on CLEO would suggest so? Oh and the fact Guvera approached Bauer with the idea…
I can’t see why use Guvera when you can stick up a Spotify playlist for free. Am I missing something?
1000 followers on the playlists and 500 channel followers and no mention total song plays is odd…
Might as well stick this in the press release section if you’re not going to probe Mumbrella.
Wow, 500 channel followers! What a massive win. Not. This is so trivial it is pathetic from Guvera. Give some real numbers please. Registered users mean nothing. What about active users? Are there any? What was the size of the Cleo deal? Seems like it was a contra deal to all and sundry. Guvera, stop hiding the real numbers and trying to look good. The reality of your non existant business model is clrear from Deezer IPO prospectus which anyone can find here: http://fortune.com/2015/09/25/deezer-ipo/