Bauer Media launches ‘one-off’ health and fitness magazine to ‘explore new opportunities’

Bauer Media has launched a new one-off health and fitness magazine, Happi Yoga, which is aimed at millennials as it looks to explore new ways of bringing new brands to market.

The magazine, which saw its only edition launch last month, focuses on yoga, health and fitness, mindfulness, fashion, beauty, travel and nutrition.

A Bauer Media spokesperson told Mumbrella: “The magazine is targeting the $1b yoga market and the more than two million Australians who participate, as well as those actively considering taking it up.

Aimed at the 5.2m Australians aged 20 to 35 who want to engage with content and brands that align with their interests and values, the magazine is the result of extensive research, as Bauer looks to explore new commercial opportunities and different methods of bring new brands to market.”