Bayer moves $11m media account from Mediacom to PHD
German chemical and pharmaceutical company Bayer has moved its Australian media account from Mediacom to PHD following a global media review, Mumbrella can reveal.
The move sees Omnicom’s smaller media agency PHD pick up much of the media buying for the company, which includes major brands such as Berocca.
In a statement to Mumbrella, a Bayer spokesman confirmed the company would “build a stronger relationship” with PHD following a global review, with Australia understood to be one of the markets changing agency.
…does that header make sense?
@goodone. No the header is just another glaring and irritating typo which has plagued
Mumbrella since the appointment of Alex as editor. I enjoy Mumbrella and respect it’s courageous journalism, but jeez-us I am sick of the piss poor proof-reading evident this past year. In a digital world it is so much easier to correct a silly, sloppy typo than it used to be. So can you please just lift your game? (if only to stop the rants from us old-timers who would have had our arses kicked to next Tuesday if we continued with the agonising lack of attention to detail now evident at Mumbrella).
Ha,!
Knew it! Auto correct it’s – I’m looking like a goose now, aren’t I?
But if I had access to the web back-end , I could over- write it easily!
@goodone – thanks for flagging, it’s been altered.
@Cannes(d) Laughter – we do our best, but sometimes with a small team errors slip through I’m afraid as we don’t have full-time dedicated subs, and unfortunately speed can lead to what look like sloppy errors. We’ll keep trying to improve for you.
Cheers,
Alex – editor, Mumbrella
Cannes(d) Laughter
Don’t be so uptight. You are in a new era where sometimes marginal errors reflect the enormous surge in content.
Why not sign up for a print subscription to The Arrow. The Arrow used to pride itself on error free grammar and spelling and perhaps is more in line with your generation.
BACK THE THE SUBJECT!
Bloody time wasters