Networks without a strong national brand are a ‘house of cards’ says Nova marketing boss
L:R Moderator Alex Hayes, Nova’s Thomas, SCA’s Clarkson and ARN’s Xydis
Radio networks need to look at building strong national brands that are not built solely on individual talent says group marketing director of Nova Entertainment Tony Thomas, or else they risk becoming a “house of cards”.
“I think network brands are really important,” said Thomas. “We have had really strong markets around the country and that strength in not just about individual breakfast shows or strong drive or strong night shows its actually about the whole package together.
“The Nova brand is a model. It is a strong brand, there is a huge amount of equity in the Nova brand as a network brand and I think what we have done is manage to build that brand and the talent and at the same time so if we have key talent who leave us, then it is not a house of cards.”
Yes it is a problem. So it would seem is this new language.
[quote] “Networks without a strong national brand are a ‘house of cards’ “[unquote]
A network without a strong national brand is a ‘house of cards’
Networks without a strong national brand are ‘houses of cards’
Individual networks without a strong national brand are each a ‘house of cards’
” It’s a puzzlement “