‘Be brave and back brave’: Special Group’s Lindsey Evans responds to ‘confused’ industry
Special Group’s founding partner and CEO, Lindsey Evans, has told a room of aspiring talent they need to “be brave and back brave” as a way of combating a confused industry.
“Our industry, more than many at the moment, feels confused and is confusing, and it is getting more confusing everyday,” she said. “Within that is the tendency to take the path to least resistance, the flight to safety, to the safe path.
Evans said: ‘Our industry, more than many at the moment, feels confused’
Brilliant! What an inspiration you are Lindsey. The industry is very lucky to have you.
well said Lindsey.
‘we are willing to have the hard conversations’ is one of the key determinants of successful people and organisations
not only is it bravery, but it’s integrity and confidence.
“Everything was a first in every way, but of course, now that’s done, you can’t just repeat it.”
https://www.youtube.com/watch?v=SaP0TCmo0NU
This is an exciting article, it shows that someone at least cares about creativity. Here we see the proper use of theatre to first skew reality and then very quickly force a suspension of disbelief. It works well, but it doesn’t go nearly far enough.
Perhaps this is the point that Lindsey Evans makes, there is room for bravery and then more bravery. The magic started to disintegrate when the cameraman (yes he is a man) addressed the audience, but by then the trap had done its job and the ad worked well. I advocate more attention to theatrical* detail.
* theatrical has been allowed to become a negative word, in the context of the work we do, it is deadly serious business, essential to the success of any production.