Beauty Crew and Revlon launch interactive videos for Define Your Eyes campaign
Pacific Magazines’ Beauty Crew and Revlon have launched an interactive video format as part of the cosmetic company’s Define Your Eyes campaign.
The announcement;
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Interesting article but this is definitely not a first-to-market.
beautyheaven.com.au has had interactive beauty video’s for a long time.
https://www.beautyheaven.com.au/skin-care/face-masks/best-face-mask-for-skin-needs
https://www.beautyheaven.com.au/hair/styling-products/haircare-for-different-hair-types
https://www.beautyheaven.com.au/skin-care/cleansers-washes/supercharge-your-skin-care-regimen
Agree with above comment – not new! Not saying it’s not a good campaign, just a stretch to call it first to market.
I would suggest that this is a far more advanced way to bring Interactivity to life opposed to using Youtubes buttons which just load a new video.
So based on the above in my view is a first to market and a lovely campaign.