Bell Direct uses testimonials for client acquisition push

An image-free ad made entirely from client testimonials is the creative idea behind the latest campaign for Bell Direct, the online stockbroking firm. Created by BMA with media by MPG and Media Contacts, the ad targets frequent traders and active investors.

Online and print ads support the TV activity.

Bell Direct CEO, Arnie Selvarajah, said: “We decided to use real client testimonials in our new ad campaign. It was a collaborative process where we asked our existing clients to tell us what they think about Bell Direct.”