Belong celebrates inclusivity in first brand work by Howatson + Company
Telstra’s low-cost, carbon neutral telco, Belong has launched its first work with Howatson + Company since moving its creative and strategy in June.
‘It Feels Good to Belong’ puts a spin on Lady Gaga’s ‘Born This Way’, celebrating inclusiveness through a range of different shaped and sized rocks in the Snowy Mountains.
The brand said that this new fully-integrated platform looks to champion the ‘joyful, inclusive world of data and the internet’, and will extend across the Belong business, including brand communications, product, sim card packaging, website, UI/UX, staff collateral and more.
