Ben Lilley announces first acquisition under Hero name in B.B.E.
In the same week as revealing the new name for his agency holding group, Ben Lilley’s Hero has announced the acquisition of data and technology developer B.B.E.
B.B.E’s Sydney and Melbourne operations joins Hero’s agency network of McCann, The Red Republic, Smart, JSA Digital and Engine Room Productions.
The B.B.E Melbourne team
Hero is the name of the tech platform that has brought all of Lilley’s agencies together, in a move to streamline the client services activities and internal processes between agencies to offer an integrated service mix. It is also the new name appointed to the agency network, that began with Lilley’s acquisition of McCann Worldgroup Australia (including Smart and The Red Republic) in February.
