Case study: How Bespoke turned BBC Global News’ upfronts into one of the most talked-about events of 2018

In spring 2018, BBC Global News approached Mumbrella to curate, promote and organise a sponsored breakfast event in Sydney to show off its new advertising opportunities to 100 potential clients. In particular, the British publisher wanted to position itself as a leader in branded editorial in APAC. 

What we did

Bespoke branded the event the “BBC Storytelling Summit” and held it at Pier One Sydney, in a room with stunning views of the Harbour Bridge. Mumbrella handled every aspect of the organisation, including:

• Booking the venue and catering
• Liaising with speakers
• Designing, writing and printing all publicity material and invites
• Promoting it to our readers via content and news stories
• Overseeing the day’s running order, schedule and script

In order to get the most relevant guests, our strategy was two-fold. Firstly, we used our unrivalled industry contacts book – compiled from those who attend our events – to send targetted invites to senior marketers handpicked by the BBC.