‘Best campaigns’ a departure from traditional ad ideas, say industry leaders

Tim Burrowes

March 6, 2010 10:00

Big brands thinking digitally and an exiled newspaper campaigning against government oppression are among the recent campaigns that have captured the attention of agency leaders.

Panellists at the Mumbrella Question Time event highlighted work for Burger King, the pay TV industry in Spain, the Obama election campaign targeting the Jewish community in Florida and a campaign for a local Zimbabwe newspaper, as recent examples of standout creative work.

Iain McDonald, Amnesia Razorfish creative director and founder, pointed to Burger King’s Whopper Sacrifice Facebook campaign created by Crispin Porter + Bogusky.

It involved a Facebook application where people who sacrificed 10 of their friends on the social networking site, by un-friending them, receiving a free Whopper.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.