Best foot forward: Mumbrella Travel Marketing Awards opens with new categories
Anticipation builds: The audience at the 2025 awards
The Mumbrella Travel Marketing Awards have opened for 2026, with an expanded program reflecting the changing nature of travel marketing.
Returning on August 27, the awards night will once again celebrate the most effective, creative and strategically sound work across Australia’s travel and tourism sector, with entries open to agencies, brands, publishers, creators and individuals.
Want to be in the running? View the entry criteria and lodge your entries here.
The 2026 program has been broadened to ensure the awards remain both competitive and representative of how the industry operates today — from global brands and major campaigns to smaller teams and specialists. The expanded categories also reflect the shift that content, creators and distribution channels playing a more central role in shaping traveller behaviour.
