Bet Nation pulls ‘sure thing’ TV ad after Ad Standards breach
Bet Nation's "sure thing" line is still being used to market the app (here with Brendan Fevola)
Australian gambling app Bet Nation has withdrawn a TV ad after Ad Standards ruled its tagline, “Get on a sure thing,” misleadingly suggested guaranteed wins.
The 30-second spot, which aired on Binge during Taskmaster UK on 17 October, showed punters cheering under fireworks while a voiceover touted the platform’s reliability.
Ad Standards said the combination of imagery and messaging created the impression of almost certain success, breaching its code amid rising concerns over irresponsible gambling.
