News

Saatchi & Saatchi and MercerBell announce first creative win since acquisition

February 10, 2017 10:16

Saatchi & Saatchi Melbourne and MercerBell have been appointed as creative agencies for Betfair Australia after a strategic and creative pitch.

betfair

Saatchi & Saatchi and MercerBell will be responsible for Betfair’s creative account

Betfair Australia is the first joint win for the agencies since Saatchi & Saatchi acquired a 100% stake in MercerBell almost one year ago.

The win is also the first for MercerBell since the agency declined to pitch for the Allianz account, after seven years with the brand.

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics
Allianz Betfair Australia eBay Foxtel Ladbrokes MercerBell Qantas Saatchi & Saatchi Toyota
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