Beyond Productions and Ensemble join forces in new VR long-form content partnership

January 28, 2016 9:58

John Luscombe

Beyond Productions, the company behind the smash hit, Mythbusters, has struck a deal with experiential agency Ensemble to move into virtual reality productions.

The partnership, Beyond Ensemble 360, will allow Ensemble, which has previously produced a number of VR and 360 degree content pieces for other clients, to move into longer form content.

John Luscombe, executive vice president and general manager at Beyond Productions, said the relationship will bring new techniques to the business as VR becomes readily available to consumers later this year with the launch of the Oculus Rift from Facebook and the Sony Morpheus headset.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

James 28 Jan 16

Sounds interesting and hopefully an agency combination that will eradicate some of the weak (and often pointless) executions currently out in the market (none worse than the Optus cricket attempt a few months ago)

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