Morning Updates: Instagram duped by fake Apple ad; Oprah tweet sees Weight Watchers stock jump 23%; Buzzfeed sued for $11m

A company’s ability to masquerade as tech giant Apple for an ad campaign on Instagram has shone a light on the open door advertising policy of the social network, with ISBA suggesting that trust in the fledgling ad platform could be eroded.

The ad in question first appeared on 12 January, with the copy running under the name Apple Store UK. However, on closer inspection it transpired that it is in fact run by a company called Moonlight Mobile, which describes itself as an “adult entertainment service for a worldwide mobile audience.”