Beyondblue talk to ‘blue-collar’ workers with tradie Davo in new Man Therapy campaign

Beyondblue is focusing its Man Therapy campaign,which aims to improve men’s wellbeing and reduce the rate of male suicide, on ‘blue-collar’ workers after a global survey revealed nearly a third of ‘blue-collar’ men do not know what to do if they are struggling with depression or anxiety.

The extension to the campaign, which launched two years ago and was renewed in January last year year, has introduced a new character ‘Davo’, a larrikin tradie who encourages men to “pull a thumb out” and look at the resources on Man Therapy to cope with various problems such as stress, anger, difficulty sleeping, drinking too much or sadness.

https://www.youtube.com/watch?v=VPzjDYiQgNA

Created by Melbourne-based creative agency Marmalade, the campaign is designed to complement the existing work featuring the fictional Dr Brian Ironwood.