‘Big six’ ad industry holding groups unite to push UN sustainability goals

The six major global advertising holding groups have signed up together to help promote the UN’s Sustainable Development Goals, as part of a new industry-wide initiative called Common Ground.

Big six: bosses of the six big groups commit to working together for UN

Dentsu, Havas, IPG, Omnicom, Publicis and WPP have all signed up for the initiative, which will begin with an ad campaign running in free space donated by media businesses.

The idea was started by a conversation on stage between WPP boss Sir Martin Sorrell and former US Deputy President Al Gore at Cannes last year, and was sealed yesterday in a session featuring the six bosses, and UN Secretary General Ban Ki-Moon.