Big Splash Media launches customer fashion magazine The Iconic

Sydney-based publisher Big Splash Media has launched a customer fashion magazine called The Iconic Magazine, which is backed by European online fashion retailer Zalando.

The 84-page magazine will contain interviews, news and fashion tips from Australian and international designers, as well as promotions running on the e-tail site, theiconic.com.au.

The initial print run will be 50,000, and the magazine will be distributed to Iconic customers and at fashion hubs in Melbourne, Sydney and Brisbane.

Big Splash Media expects the magazine to hit newsstands next issue.

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