Big three’s domination of the Walkleys says it all about media diversity

I’ve been looking at this week’s Walkley shortlist.

When you start tallying the mentions, a picture begins to emerge of which organisations are investing in journalism – and how concentrated the serious media is in Australia.  

I make it 25 nominations for Fairfax, 24 for the ABC and 22 for News Ltd.

But tellingly, no other organisation comes close. If you put together Kerry Stokes’ various interests – West Australian Newspapers, Seven and Yahoo!7 – they deliver nine shortlistings. SBS gets a disappointing three nominations.

Across individual titles, The Australian gets 11 nominations, while the SMH gets nine. Or 10 if you count the smh.com.au as the same masthead. Or 12 if you count a couple of joint mentions with other papers. ABC TV also gets nine.

But perhaps most tellingly is that I can’t spot a single nomination for The Sunday Telegraph, which is Australia’s best selling newspaper. it would seem that their Pauline Hanson photos triumph earlier this year didn’t catch the judges’ attention.

And PBL media – for all ACP magazine’s recent advertising to push its serious journalistic credentials – is barely represented: just one nomination for Nine.

It’s going to be a funny old awards night.

Tim Burrowes

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