Big W begins summer marketing push with Marco Polo ad

September 27, 2018 4:50

Big W has launched its summer campaign ‘Get Summer Ready’ which features children playing the popular pool game, Marco Polo.

Created by M&C Saatchi, the 30-second ad aims to capture the way Australians spend summer days lying by the pool, cooking a barbecue and playing games.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

BIG W Get Summer Ready Kristen Linders M&C Saatchi

4 COMMENTS

shane 29 Sep 18

Why have Marco Polo as in clothing when you fools do not have that clothing brand

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Shelly 1 Oct 18

It’s so annoying that commercial.

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Will 5 Oct 18

Is this the ad where the kids are in the pool…? If it is I have absolutely no idea what they are yelling out… Now based on a bit of research…. and why the hell am I even doing this… I think they’re screaming out Marco…
If you got to think that much about an ad I don’t think it’s working

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Karen 16 Oct 18

Totally confusing ad – makes no sense at all
Never heard of Marco????

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