Big W celebrates Aussie kids’ experiences in a back-to-school push
Big W has kicked off its back to school campaign with a series of ads celebrating school experiences.
Three 15-second ads by M&C Saatchi see young children building friendships, creating butterfly wings and making-up scenarios using purchases from Big W.
A first ad sees a young girl run into her mother’s arms after a day at school. When her mum asks what she did at school, she replies ‘nothing’ before running away with a set of butterfly wings she appears to have created with glue, before a plug for Big W appears with the price of a glue stick.
