Big W ditches ‘kaching’ tagline to promote its summer fashion
Big W has launched a new ad promoting its fashion options for women, mimicking commercials of more expensive brands.
https://www.youtube.com/watch?v=5fQNpCdP_ss
The commercial, from Saatchi & Saatchi, is a change for the discount brand which usually relies on its ‘kaching’ tagline and cheap prices.
cha-ching cha-ching 🙂
I liked it. And I thought Big W only sold plastic storage boxes and bean-bag inserts.
I’m not going to lie. I saw this ad and went to big W to buy one of the tops featured.
Also not going to lie. I totally danced arounf the living room in my bra and sunnies after watching this.
Since when did kaching get translated to the almost unprounceable chaching. Finally came to their senses.
I never really got the guy from Modern Family doing Big W. Just didn’t feel right for some reason.
Looks better value – maybe they can lose all the price point stuff? why?