BIG W launches ghostly Christmas campaign
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
BIG W has launched its 2023 Christmas campaign – There’s A Little Something for Everyone – an impossibly cute commercial starring a young girl named Tilly, and a messy ghost named Mr Boo.
The campaign, produced by M&C Saatchi, invites Aussies to “look outside the obvious this Christmas and stretch their gifting list further than imagined”, although the gift Tilly lands upon for Mr Boo might not be ideal for everyone.
I have no idea what that ad was about. Did she just get washing powder for Christmas?
When I first saw this add, I was also shocked to see that she unwrapped a big container of Vanish! But now the add has changed. I am confused.
Yeah it was. But now it’s bath fizzers?
Yeah now it’s bath fizzers…but used to be Vanish washing powder?