Big W pastiches morning TV with talking baby hosts to promote baby products
Big W is promoting its baby range of products with a new ad featuring a morning show TV with talking babies as hosts.
Created by Saatchi & Saatchi, the ad features a little boy and little girl talking about what they’re wearing before throwing to traffic to traffic to promote child car seats and then to weather in a promo for nappies before the boy host is then distracted by the ideas of kittens.
https://www.youtube.com/watch?v=4xFrl8vqdMw
Targeting is spot on, this will appeal to parent, grandparents and slightly older siblings – Well done Big W and Saatchi.
I love kittens too…. I must be getting soft now that I am a dad, I thought this was nice a cute 😉