Big W tests Father’s Day gifts

September 2, 2014 11:12

Big W is promoting its Father’s Day catalogue with an ad featuring a group of kid “gift testers”.

The spot, created by Saatchi & Saatchi, sees the kids testing a variety of gifts from cologne to a Playstation to see if dad likes them.

https://www.youtube.com/watch?v=XNWzWsRpVME

It follows on from the retailer promoting its baby range with an ad pastiching morning shows.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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