Biggest Loser is Ten’s only winner

Ten’s problems in finding a Wednesday schedule that sticks continued last night, with just one show – The Biggest Loser – in the top 15 most watched programmes.  

The night, which saw lower viewing across the board, was dominated by Seven, according to preliminary OzTam data.

But Ten saw real problems, with Guerilla Gardeners in the 8pm slot taking an audience of only 685,000 viewers. This was exacerbated by the ABC’s strong line-up of The New Inventors, Spicks And Specks and Chandon Pictures.

The Biggest Loser took an estimated audience of just 1m. However, Ten said that the show won its slot among the network’s key, younger, demographic, including 16-39, where it took a 37.8% share.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.