The Biggest Loser sheds weight in new print ad
BMF has created an interactive print ad that ‘loses weight’ as part of the marketing push for Channel Ten’s The Biggest Loser.
The ad contains perforated edges and allows readers to tear off the love handles of an overweight stomach, turning it into a flyer for the show.
The reality show has been struggling to keep viewers against Seven’s My Kitchen Rules and Nine’s The Block, only hitting the 3oo,ooo mark, with ten turning to other media to promote its shows.
Interactive print ad…. seriously.
This print ad will have more engagement than the entire network.
Interesting that this interactive print ad is displayed in Campaign Brief … did someone say scam?
The ad perfectly reflects Ten…..
Losing ratings at both ends of the spectrum – and then their will be less !
Been done before.
Been done better.
But Ten does like repeats…
Dumb.