The Block chases My Kitchen Rules as The Biggest Loser falls again
‘Naughty Nana’ and Pa’s eviction from My Kitchen Rules was the most watched program on Tuesday night with 1.677m viewers watching while Nine presented strong competition with a 1.233m strong audience for an extended episode of The Block.
Meanwhile Ten’s The Biggest Loser fell to its lowest ratings of the season with 322,000 viewers across the five cities, preliminary overnight metro ratings from OzTam show. Previously the show’s lowest rating was 323,000 on a Tuesday night two weeks ago. Last week it won 328,000 metro viewers as MKR averaged over 2m for the highly-competitive 7.30pm timeslot.
Nine won the most viewers for its news and current affairs programming between 6pm and 7.30pm with 1.143m for the first half hour of Nine News and 1.088m for the second. A Current Affair then dominated the 7pm timeslot with a 1.051m strong metro audience as Seven’s Home and Away had 920,000.
Whilst it was always going to be difficult for TBL in 2014 going head to head against The Block and MKR, I think part of the problem lies with Ten launching the season before the Winter Olympics.
Whilst the Olympics were on, the air times and dates for TBL seemed to keep changing to the point where I wasn’t sure of when it was on. After a while, audiences get used to doing or watching something else.
To me the biggest problem with TBL this year is the contestants. They are a very different profile to the city based contestants from previous seasons. The majority of them seem quite content the way they are and give the impression they would be quite happy to go home at any stage. There is very little competitiveness on show other than Cal and within that format, it makes for very dull viewing.
Give the money to Cal now so the rest of them can go home.