Billionaire presidential candidate Mike Bloomberg assigns chunk of advertising budget to influencer platform Tribe
Billionaire US presidential candidate Mike Bloomberg has turned to Jules Lund’s influencer platform, Tribe, as part of an advertising push that has doubled in spend. The brief explains that the 77-year-old Democrat and former New York mayor will pay micro-influencers with 1,000 to 100,000 followers US$150 for an asset that addresses “why Mike is the candidate who can change our country for the better” and “why YOU think he’s a great candidate”.
Tribe’s CEO Anthony Svirskis said Bloomberg’s use of the platform has sparked interest from other politicians, but the uptake in Australia will likely be slower.
Bloomberg will spend over US$2bn on campaign advertising, according to reports
Will Tribe turn down the brief after it’s been revealed Mike Bloomberg said minorities are stopped too little and whites and stopped too often by police for random checks?
https://slate.com/news-and-politics/2020/02/leaked-audio-bloomberg-aspen-institute-racial-profiling-stop-and-frisk-policing.html
Is the money worth it or will Jules want to keep up his cool dude persona going?
From a Tribe post:
“Read how TRIBE‘s Mike Bloomberg partnership influenced political ad policy in SEVEN days.”
I’m not sure that a marketing company should be touting their influence in political elections and public policy as a win…