Bingle uses magician’s assistant to demonstrate how easy it is to get a quote in new campaign

Miranda Ward

June 19, 2015 12:32

Bingle Insurance has moved from a skydiving chimp to a a magician cutting a woman in half in its latest campaign to show how easy it is to get a quote.

Created by The Monkeys, the ad sees a woman being cut in half by a magician, during which she gets a quote for Bingle car insurance from her mobile.

https://www.youtube.com/watch?v=zAVgGnwhMDs

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Campaign creative insurance The Monkeys

2 COMMENTS

Jackie Channels 19 Jun 15

Laughter.

User ID not verified.

Failed science class 21 Jun 15

If it’s so easy, why not demonstrate this in real-life scenarios instead of these stupid made up ones nobody believe?

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Bingle uses magician’s assistant to demonstrate how easy it is to get a quote in new campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE