RaboDirect targets ‘shonky savers’ in new campaign from Whybin\TBWA Sydney

RaboDirect is urging Australians to be better savers and make the most of ever dollar in a campaign which pastiches current affairs style news shows.

The two-minute long ad, created by Whybin\TBWA, is a current affairs “expose” on “shonky savers” which attempts to position Australians depositing their savings in low-interest transactional accounts as “shonky savers”.

https://www.youtube.com/watch?v=yOaL2uS4ZE8&feature=youtu.be

Rabobank Australia & New Zealand general manager of marketing Renee Amor said: “The campaign is designed to provoke people not to be their own worst enemies when it comes to their savings, while showing that RaboDirect enables them to be part of their own solution.”