Bionics Institute unveils new identity
Brand consultancy Principals has unveiled a new corporate identity for The Bionics Institute, formerly the Bionic Ear Institute.
The new identity was created to reflect the Institute’s new vision as a specialist in more than just ears, and position it as the world expert in the field of bionics, a press released stated.
The rebrand coincided with prime minister Julia Gillard announcing that Australia has transitioned from the bionic ear to the bionic era of health and medical research.
