BizCover tries to gross out viewers with ad so they stop watching and buy insurance instead
Overgrown dirty toenails and other uncomfortable experiences are the feature of an ad campaign from small business insurance provider BizCover.
The TV ad, created by Eardrum, aims to make viewers squirm and ultimately stop watching, in favour of visiting the BizCover website and taking out insurance.
Nailed the brief..
This ad is total tally disgusting and in appropriate. Id never ever have anythi g to do with bizcover. Please get rid of this ad.
… except they succeeded in making me stop watching without clocking (or caring) about the name of the brand. Didn’t even know what the ad selling until reading this article.
Disgusting advert which made me change the channel and not continue watching the channel they were broadcasting on.
My friend and I just saw this totally revolting advertisement and this is the last company we would consider using!!!!!
I wouldnt have anything to with bizcover because of that disgusting ad !
Absolutely agree.. get this ad off the tv.
I will never use your company.
The most disgusting advertisement I have seen ,I wouldnt buy insurance from that company because of that advertisement. It makes me feel physically ill .
absolutely if you guys have half a brain you must realise that it turns peoples stomach and want nothing to do with you lot!!!
Disgusting, gross ad. Not what you want to see ever, let alone when sitting down to a meal. Doesn’t make me want to go to their website and buy insurance. Makes me want to vomit and change the channel permanently so I don’t risk seeing it again. Missed the mark completely with this ad. Bad, bad, bad
horrible ad, negative effect, wouldn’t use their insurance because their ads are disgusting, leave the ‘gross out stuff’ for people that stuff, not the whole population.
this ad is totally disgusting, it makes me sick and it should be removed
I would never deal with BIz cover. If they have to resort to showing disgusting ads to get business I feel sorry for them.
To me it is a turn off.
The marketing company are absolute pigs
Disgusting ad.
You may be eating and come across that crap!
As a business owner I will make sure I never use this idiotic insurer or the idiotic marketing company.
Totally Agree!
Not sure how an advert like this can be so polarising for people (not sexist, racist – just footist). May not be pleasant to watch, but to make a judgement call on a whole company just from an advertising brief – quite sad how fickle society has become…
Sounds like you’re still working at Earwax Dean.
Michael Gootlieb is all over Tristan Viney’s finest work like flies on poo.
Hey there’s an idea for your next ad you [edited under Mumbrella’s comment moderation policy].
If you can’t see how 99% of people, including me, find this ad one of the most disgusting thing I’ve EVER seen on a screen (& I’m a 43 year old, white, Aussie male, so that’s saying something!) then you need your head read mate!
You know that people actually eat food while watching television?
I, personally, will stay well clear of BizCover and the advertising company involved.
The advertising company are actually responsible for some amazing campaigns, so I’m REALLY surprised that they resorted to this garbage!!!
Totally agree mate, I can’t change the channel quick enough when it comes on and as far as good advertising, I didn’t even know what they were trying to sell until just now when I forced myself to watch it so I knew where to find a post to comment on my disgust. Anyway my bitch and feel better now cheers.
Fucking disgusting. Watched it while eating. Felt disgusted all day .
[Edited under Mumbrella’s comment moderation policy].
Some one should take these [edited under Mumbrella’s comment moderation policy] to court.
Fucking gross
Please stop showing this ad!
Whatever whizkids dreamt this one up and successfully pitched it to a gullible client, must be barfing all the way to the bank. Crass and meaningless all in one. Give me a gentle fart bubble in the bathtub any day.
This ad should be banned!
It is disgusting.
Would never buy anything from these idiots.
Who ever thought this was a good marketing plan?
[Edited under Mumbrella’s comment moderation policy].
Totally disgusted by this ad, it’s not cleaver it is a short cut to lost leads through people who think they are innovative NOT!
It’s revolting and visually drowns out any message, but jeeze it made me laugh! Thanks Eardrum.
I wouldn’t buy insurance from this mob if my life depended on it. Their commercial is the most disgusting think I have seen in a long time and the fact that it can be televised during family time and for some like us, dinner time shouldn’t be allowed. Puts me off my food every time. How it can make people want to buy from them is beyond me.
Your toenail ad is discusting and I predict that you will loose clients.
No tolerance for this crass ad. BizCover will never get my business on principal, in fact I switch the channel. I wonder if the TV Exec’s have considered how many viewers switch to a different channel?
So disgusting that I change channels as soon as this ad comes on, I think whatever they are selling is just as disgusting
This add turns everyone off when it is shown. Its disgusting, makes me feel sick to the stomach. If this is the reaction you are wanting from people then you have reached the lowest of the low with your standards as an insurance company.
If I could only bar adds like this from my TV.
It’s just a disgusting add that even turns you off your food & makes you just change the channel.
Last thing you’d do is ever go to them after seeing that.
There loosing customers b4 they start.
This is the most disgusting add i have ever seen, if i wanted business insurance it would never be BizCover, absolutely gross, you should take it down.
Disgusting ad. Would never buy anything from a company who shows such tasteless ads. I switch off immediately.
Disgusting, revolting, horrendous, filthy dirty ugly looonnnggg toenails facing our vision on a frequent interval. Get it off…Please….before we all vomit. This is just a tremendous energy on your part to turn people off your business because it has done so with me!!!
An experienced marketing company should know that what a viewer sees is associated with a business, good or bad, the industry tevolves around that tenet. This is so disguising that most people would immediately associate and relate a vile experience with the company. A hard wired turn off. That certainly did it for me.
Looking for where to complain; and get this ad taken off air.
I think it’s time this Company seriously looked at their marketing department before they go bankrupt. It is that gross I’m sure potential customers would deliberately go elsewhere rather than deal with a company capable of such low standards.After a few seconds of the toenail ad I changed channels. This then has a flow on effect for the TV channel and other legitimate advertisers.
I hold 10 Boss in equal disgust for agreeing to air the ad.
Guys go to their reviews and give them 1 star.
Selling via viewer revulsion is the last gasp and chosen by a company I would never use.
Successful in turning viewers off the advertisement entirely.. To switch channel and not giving too hoots what it was for!! Marketing fail!!
I would not buy this insurance under any circumstances. Fortunately I have been able to fast forward. Wot idiot thought this would sell anything
Definitely doesn’t have any type of positive impact, I hope the business goes broke! So disgusting! Take it down!
I think Eardum got it totally wrong, way to gross!!
The Only Thing your ad is doing is make me switch it off the second I see it come on . NOT the way to get people to watch about your product. Gross
Who is the disgusting human being that lets his toe nails get like that
I actually went on your website after seeing this ad..which obviously is the idea! But here’s the bit your advertising agency missed..you’d be an idiot to take out insurance because you viewed a foul advert. I went on there to see what sort of a company thought this would be a good idea?!? I know about subliminal messages, where you will remember a company when you need their product..unfortunately you’ll be remembered for a really stupid stunt! I gagged when watching, your agency should be fired for this! They’ve cost you business.clear message by these reviews.
Whoever came up with the idea for this advertisement is silly and obviously cannot create an effective marketing plan. It does not capture peoples attention for insurance, instead the message for it goes down the drain. It makes me want to change the channel, especially when sitting down to a meal. Should be removed!!
Totally disgusting ad. Does nothing to make me want to buy anything! In fact it makes me turn to other things to stay away from any company that put that shit on. Loosers to think that would work!
As a American living in Australian I usually find your commercials witty and entertaining-what were you thinking on this one??? Nothing like eating your dinner and seeing this disgusting commercial!! Come on….
Repulsive advertising, I would never use this company
the ad me physically vomit and less likely to take the company seriously- please stop showing it!
Just watching SBS food channel when this ad came on felt totally grossed out! Don’t get it.
What a turnoff. Definitely would not use you for insurance
Dirty bastards right at dinner time
This is part of the downfall of Australia
A disgusting move to sell a product! I would never get insurance policy from you just because you have decided to flood the airwaves with this offensive commercial! It’s actually making me not want to watch the tv.
Disgusting ad,????
Can’t see you think people would want to do business with you.
Please, how can we remove this ad?
Who do we turn to?
So disgusted with this assault on my senses, it does not convince to buy insurance either, take it down, please
Get rid of it! Why would you do that???
Just dumb arse marketing. Who OK’ed it? Should be sacked.
I can’t believe they are still wasting money on it on “Prime Time” TV.
I agree this ad is absolutely disgusting. It takes a specific type of cretin to foist this filth upon the public.
Insurance and insurance companies are shyte at the best of times, but this…..
This ad is a reflection of how some leeches in the rarified air of the advertising and business world view Australians. They must have to think we are population of low brow, crass, bottom feeders to have decided that this grotesque ad campaign would be acceptable to television viewers.
That this ad made it to air also confirms the parlous state of network television revenues.
Get it off
It’s vile & should be band
Some low lives will try to get this stuff on air
& the tv low lives approve it
They think it funny, but they won’t be laughing when they realise the results of this rubbish
I own a small business & I’ll remember to stay away from them, no matter the savings