Black Hawk applies ‘real food’ movement to man’s best friend in new campaign
Masterpet’s premium dog food range Black Hawk has launched a new campaign, urging dog owners to join “the real food movement”.
The campaign, developed by Sydney-based agency The Works, includes an ad spot that captures dogs interacting with their owners as the narrator asks, “You know what’s in their hearts, but do you know what’s in their food?”
“There is a real food movement that we as humans have embraced as a healthier way to live,” Damian Pincus, founder and creative partner at The Works said. “We believe that passionate dog owners want to do the same for their pet. The Black Hawk brand has always lived up to this philosophy and the campaign brings this to light in a very emotional and engaging way.”
That’s just uninspiring and utterly depressing.
I couldn’t agree more with Doug, what sort of market is this aiming at? I found it a little ugly on top of being depressing. I don’t have that sort of relationship with my dog – we have fun. He makes me laugh when we play.
It’s really badly directed and the creatives should be ashamed of themselves for this cheap nasty ad.
To much grain, have a look at the reviews, “Man’s Best” is rated at number one.
Black Hawk is rated as ok!