Paypal invites consumers to ‘shop off the beaten path’ in lead-up to Christmas

Paypal aims to woo both consumers and small businesses in its new Christmas campaign ‘Shop Off The Beaten Path’, which launched online this week.

Developed jointly by Isobar, Edelman and Vizeum, the digital campaign encourages Australians to shop from more than 100 local merchants that are taking part in the campaign for their Christmas gifts through its own online portal.

At the same time the ecommerce company is also calling for businesses to consider Paypal as their preferred online payment method.