Black Lives Matter and COVID-19 have shown us that PRs need to do their jobs better
The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here, Phoebe Netto provides a guide on how good PR can guide a client through this period and come out stronger on the other end.
As any PR professional will tell you, the public perception of a brand, business or organisation has always been important. But throw international Black Lives Matter protests and a global pandemic into the mix, and getting your brand’s perception right is suddenly a whole lot higher on the agenda.
During any form of political or economic turmoil, people’s emotions are a lot more raw, their sensitivities are heightened, they are less forgiving, and they have much higher expectations of brands, businesses and their leaders.
In a world where everyone is an armchair critic and a Twitter expert, the risk of misunderstanding, judgement and outcry is far higher today than in the past. During this time, marketing and PR professionals need to seriously up the ante across every key message they’re putting out.
A Black Lives Matter protest in 2014
