Black Sheep Advertising rebrands under new ownership
Adelaide-based Black Sheep Advertising has come under new ownership and has used the evolutionary moment to rebrand – complete with a new name.
Unveiled on Friday morning, the agency, now named SAUCE: The Creative Agency, is said to affirm the agency’s commitment to create work that is “powerful, simple, beautiful”.
Founder and previous owner, Andrew Millar, has moved into a new role of director of brand strategy.
Millar established the agency 19 years ago, and said he’s excited to see it reinvent itself under new leadership. The new brand is described as a testament to the “driven and talented team” he led.
The agency has been acquired by Tom Ootes, who has been an employee since 2016. He started as an account manager, and eventually moved up the ranks to managing director in July this year. He will continue as managing director, and now adds agency principal to his title.
“SAUCE is more than just a name change, it’s a chance to reinforce our commitment to lifting the quality of our creativity and creative effectiveness,” Ootes said.
“We’ve always put the work at the centre of everything we do and we will continue to deliver strong strategic thinking and world-class creative to our clients; just without the eastern-states’ price tag. The new name is a reminder that we never work alone, and collaboration with our clients leads to better outcomes for all.”
Alongside Ootes in the leadership team are creative leaders David Ormston and Michael Gagliardi, who both joined the agency earlier this year.
“Creating a new brand is always exciting, but even more so when you know you’re going to live that brand every day. SAUCE has been a labour of love and we’re looking forward to it becoming a vital ingredient in our clients’ success,” the duo said.
With the new vision and leadership team, SAUCE: The Creative Agency is determined to make its mark – reminding the industry that “everything is better with SAUCE”.
Millar concluded: “Tom, together with David and Michael, bring experience and a passionate commitment to creativity with real impact.
“Highly regarded and respected both within the agency and in the wider industry, I have no doubt that together they will build upon our long-standing relationships, delivering beautiful and powerful work.”
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