Blackmores encourages consumers to ask them for help on health questions
Blackmores is encouraging consumers to ask the brand on what they should and shouldn’t be doing when it comes to their health in a new campaign that aims to position the vitamins brand as a partner for consumers in their quest to feel good every day.
Created by The Monkeys the campaign is a series of images accompanied by a voiceover of the various mixed messages of the do’s and don’ts when it comes to health.
https://www.youtube.com/watch?v=zVs6S6Df5EQ&feature=youtu.be
The Monkeys CEO and co-Founder Mark Green said: “Blackmores have always been a pioneer in natural health and this idea cements their position in an increasingly competitive market. ‘Be a Well Being’ will be a long-term idea that works across every facet of the Blackmores business and we are looking forward to seeing its impact in the market”.
Dear Blackmores, according to peer reviewed research, what percentage of metro Australian’s would benefit by taking a vitamin supplement?
i love this – great insight.
strategy: as category leader own the wellbeing message, even though it’s been around for 10 years. Creative solution: lets do a play on words for well being and pitch it as a breakthrough creative platform….. C’MON guys!!!
One would have hoped that Mark said “Blackmores has always been…”.