Blackmores launches AI Well Bot to help consumers achieve New Year’s resolutions
Blackmores has launched a new chatting device, Well Bot, as part of its Australian Open ‘Being a Well Being’ campaign – helping consumers stick to their 2017 New Year’s resolutions.
In collaboration with Bastion EBA, the initiative launches today through Facebook Messenger and SMS, allowing consumers to chat to Blackmores’ Well Bot for a personalised 2017 Wellbeing Plan.
Using artificial intelligence technology, the Wellbeing Plan aims to help users conquer their New Year’s resolutions. Before a consumer begins interacting with the bot, the description on Facebook Messenger explains:”Whether you’re looking for advice about nutrition, exercise, mindfulness or beauty from within, the Blackmores’ Well Bot can help you take action and Choose to Be a Well Being”.
Could Mumbrella please, for the love of 2017, refrain from throwing the word ‘AI’ into everything and anything? Super campaign from Blackmores, but this is frankly just an autopilot or a simple programmed/scripted chatbot and thus isn’t ‘intelligent’, let alone pass Turing test.
Looks like google has indexed their staging site, whoopsy!