Blogger agency The Remarkables Group launches joint venture to amplify reach
L:R Mighty Mighty’s Andrea Horton, The Remarkable Group’s Lorraine Murphy and Mighty Mighty’s Chris Parker
Blogger talent agency The Remarkables Group has announced a joint venture with digital agency Mighty Mighty in a bid to amplify their bloggers’ content and make them more attractive to brands.
The joint venture sees The Remarkables move towards a publisher model, bringing together various blogging verticals and grouping the 18 bloggers in The Remarkables Group so it can offer brands retargeting, video seeding, paid social and native advertising through a platform where readers can enter competitions, sign up to receive samples and opt in to hear more from brands.
Remarkables founder Lorraine Murphy said the move would allow the agency to dramatically increase the audience it can offer brands, telling Mumbrella: “Many of our clients told us last year that bloggers still work out as quite an expensive channel. So what we have done is put a framework around the content we are creating so there is a lot more bang for buck with brands.
“We have previewed the offer with five brands and four agencies across media, PR and digital over the last six weeks, and every client has given it their tick of approval. Andrea, Chris and their team are whip-smart thinkers, and I’m so excited to see what’s in store from this meeting of minds.”
Waste. Of. Money.
Amplify them. So they actually reach people. Good idea.
Ah yes, the Paid Blogger Brigade.
Bit surprised at the cynicism in the comment thread. This seems like a really sensible partnership. Its clear that as the media fragments, brands need to find ways to speak directly to their niche audience of fans and potential customers, this seems like a targeted way to do that.
I am glad to be a part of this new venture.
Unremarkable, Jon and Jack, be sure to subscribe to my newsletter. It comes out every Friday. I can teach you how to get whiter whites, while you can learn how to use a simple potato peeler to create interesting shapes from Royal Gala Apples!
I shall see you three on the interwebzzzz.
xx
Loving it.
I have to agree with ellymc. Consumers want more relevant dialogue with brands, not just mainstream ads. This is from the mouths of consumers.
As these consumers interact with blogs on such a frequent basis, we need to be there. It’s becoming imperative to add greater interaction to our mainstream media plans.
I for one have given the Remarkables a go and was very happy with the outcome. I had a story to tell to Mum’s which couldn’t be fully portrayed in a 30″ TVC, a banner ad or print ad. A blogger strategy fit the bill and my sales couldn’t have been healthier.
Go Remarkables! Well done Lorraine, such a clever idea.
Nice work Lorraine.
The remarkables stopped being engaging when they started selling out their genuine voices for the buck. My friends and I stopped dropping into their blogs as we were tired of all the info commercials.