Michael Bloomberg: Modern advertising is often ‘too clever by half’ but doesn’t sell product

April 28, 2015 7:44

Bloomberg speaking at yesterday’s Newfronts event in New York

The founder of global business news empire Bloomberg Media claims too much advertising being created by the ad industry globally is ineffective.

Speaking at Bloomberg Media’s Digital Newfronts yesterday, Michael Bloomberg told the audience: “I think a lot of ads are too clever by half and you forget what the product is.

“You have got to explain to me why I should get the message. It doesn’t matter whether I watch the ad the question is do I walk away wanting to buy your service or your product?

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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