Buzzfeed founder: ‘Publishers shouldn’t care where people watch their content’
Jonah Perretti speaking at the Buzzfeed Newfront in New York
The founder of Buzzfeed says publishers are too focused on social media as a driver of traffic to their own assets and are missing a bigger opportunity to reach mass audience within the platforms themselves.
At its Newfronts presentation on Monday Jonah Peretti unveiled Buzzfeed’s wider branded content video strategy, along with a new social web analysis tool POUND (Process for Optimizing and Understanding Network Diffusion), both of which are aimed growing the viral content site’s revenues globally.
“The video business has really showed us a pathway to change the way we think about media and becoming much more distributive as a company,” Peretti told a capacity room of media buyers and clients.
But everyone should care about publishers that say they are serious news outlets and then delete stories because their advertisers ask them to.
http://tktk.gawker.com/buzzfee.....1697762873
As David Carr memorably said…
“Just a sec, time out. Before you ever went there, we’ve had reporters there reporting on genocide after genocide. Just because you put on a fucking safari helmet and looked at some poop doesn’t give you the right to insult what we do. So continue.”
@anon
I’m assuming you are referring to Newscorpse??
Placating, pacifying and endulging advertisers is a game as old as newspapers/ advertising itself. I’d go as far as to say it is the worlds oldest profession.
Probably also *indulge* advertisers.
Pls Mumbrella don’t put on the bloopers page.