Blooms The Chemist and Hardhat tell a heartwarming story of ‘better’ care
Blooms The Chemist has launched a new brand platform in its first campaign from Hardhat, after the agency won the account in a competitive pitch in December.
The ‘Better to go Blooms’ platform is designed to remind consumers of the importance of getting the right care in the moments that matter.
The campaign is spearhead by a 30 second spot that follows a woman through multiple trips to the chemist as she struggles to get pregnant. With each trip, a chemist employee takes extra care to give her the support she needs, before she is finnally able to relay the news that she is having ‘a boy’ in the final seconds.
