Blue 449 and Adshel wrap stations in strawberry-scented Beefeater Gin signage
Blue 449 and Adshel are promoting the launch of Beefeater’s new ‘Pink’ gin, by surrounding escalators, entrances and exits of train stations with strawberry-scented, pink panels.
The new campaign, which can be found at metro stations in Sydney and Melbourne, seeks to build awareness of Beefeater London Dry Gin among young Australians.
The strawberry-scented panels are in Sydney and Melbourne metro train stations
What i’ll never understand is how some mediums have to be rationalised to the audience of not delivering to children, and in some you can create a honeypot in the middle of the city